Heinz Celebrates The History Of Soup And How It’s Always Fueled Humankind
By Mikelle Leow, 05 Jun 2023
While civilizations have evolved dramatically since ancient times, there’s one thing that has transcended, connected, and mutually comforted all generations: soup.
In a new stirring (ahem) campaign by advertising agency TBWA\Sydney, Heinz Australia and New Zealand makes an ode to this time-tested meal by retracing soup’s origins. It is said that one of the oldest records of cooking detailed Pigeon Soup, a dish eaten by the Ancient Sumerians which was documented on a 4,000-year-old tablet.
Today, humanity’s “favorite meal” isn’t just good, but it’s great as it’s so easy to prepare. And as history has proven, it’s a surefire crowd-pleaser anywhere and everywhere.
Katrina Alvarez-Jarratt, executive creative director of TBWA\Sydney, says the witty advertisements invite everyone to “take their place in history” and join their ancestors in the long-surviving tradition of soup-eating.
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