McDonald’s Asks ChatGPT For The Most Iconic Burger—Its Answer Is… Not Surprising
By Nicole Rodrigues, 08 Jun 2023
What would pop into your mind if you were asked to think about the most popular burger in the world? Have you got your answer? Hold onto it, because ChatGPT might be thinking the same thing.
The fast-food giant took to the widely popular ChatGPT and asked, “What is the most iconic burger in the world?”
And ChatGPT was clearly “lovin’ it,” as it answered with the Big Mac.
It then explained why it thought so, stating that there are many iconic burgers worldwide, but the Big Mac is the most recognized one worldwide. In its write-up, it said that it was first introduced in 1967 and soon became part of the brand’s identity, from its three-part makeup, its “special sauce,” and the fact that it even has its own measuring index, the Big Mac Index.
While McDonald’s can be found quite literally all over the world, many countries tweak their menus to fit the palates of the locals. However, one thing always remains: no matter which outlet you find yourself in anywhere in the world, the Big Mac will always be there, as pointed out by Sérgio Eleutério, marketing director for McDonald’s Brasil.
The answer was then taken and turned into an advertisement, with ChatGPT’s response being typed out in the iconic colors of the burger.
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