Coca-Cola’s Newest Flavor Gives Gamers A Taste Of What XP Points Are Like
Coca-Cola has been rolling out new flavors that push against the boundaries of the senses and give fans a taste of the unimaginable, like the power of music, dreams, pixels, and the cosmos. Now, its latest embodies the sweet taste of winning a game’s experience point (+XP).
Coca-Cola Ultimate Zero Sugar is teaming up with Riot Games and digging into the story of League of Legends with a can and bottle doused in black, gold, and electric blue. A magical property called ‘Hextech’ inspired its design. The blue crystal is mainly seen as the primary power source that controlled the city of Piltover in Netflix’s hit animated series Arcane.
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But what exactly would an XP point taste like? It’s hard to conceptualize what a concept that doesn’t exist in the real or virtual worlds could begin to be like. It’s a far-out idea compared to other in-game options it could have gone for, such as Honeyfruit (an edible fruit found in Summoner’s Rift), which would probably taste just how it sounds.
However, if Coca-Cola’s past releases are anything to go on, it probably sticks close to its original flavor with a hint of something victorious, like killing your enemies.
Some fans have even taken to Coca-Cola and League of Legends’ Instagram announcements to ask if it tastes like tears or salt. And, if you’re a gamer, you probably couldn’t fault them for inquiring as such, knowing how earning XP points can have you jumping through hoops sometimes.
As part of the campaign, to give players an all-rounded experience, they can log into League of Legends and complete various missions to earn special emotes. In order to do so, they will have to get seven assists during one match and earn 12,000 gold or win a game in under 20 minutes.
Fans in the US, Canada, South Korea, Latin America, and Africa can now sip on some XP-flavored goodness while hunting down minions and other champions.
[via Marketing Dive and Forbes, cover image via Coca-Cola]
