Heinz Celebrates The Taste Of Each State With Special ‘Saucemerica’ Packets
By Alexa Heah, 12 Jun 2023
This month, Heinz is launching The United States of Saucemerica Collection, a limited-edition capsule of 50 different condiment packet designs, one for each state in the country. All packets will feature a unique design of the corresponding state’s most popular dish.
For example, Idaho’s design features its famed French Fries, while Wisconsin showcases its Fried Cheese Curds. The packets will house seven of Heinz range of condiments, including Ketchup, Yellow Mustard, Real Mayonnaise, Ranch, BBQ Sauce, Tartar Sauce, and Simply Ketchup.
Fans can collect all 50 designs from now till August from restaurants, drive-thrus, theme parks, movie theaters, and stadiums across the country. Don’t miss out on Maryland’s Crab Cake design or Texas’ Brisket!
Submit and track the state packets collected on the official website and stand a chance to win US$500,000 worth of prizes, including a grand prize of a whopping US$100,000.
“From art to coins, stamps, and more, collecting culture has become a popular practice with devoted fanbases. But perhaps the most unexpected collectible is the Heinz packet,” said Devaang Sibal, Brand Manager at Heinz Away From Home.
“An iconic on-the-go staple, Heinz fans everywhere collect packets in their homes, bags, and cars, to ensure they are always on hand in case of a condiment conundrum. With the Saucemerica collection, we are excited to pay homage to this fan behavior with the unique, hometown pride-evoking designs.”
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