KFC’s Colonel Sanders Joins ‘Street Fighter 6’ As Chef That Literally Kicks Butt
By Alexa Heah, 07 Jul 2023
There are few video games as enduring as the Street Fighter franchise. Recently, Capcom announced that the sixth edition of the title sold over two million copies worldwide—a clear testament to its continuing popularity.
One reason gamers still go back to the well-known pastime could be because of the unique “recipes” available within the game—which allows for players to create customized, playable characters that can be shared across the in-game universe.
To launch the new iteration of its original recipe, KFC Canada has decided to join in on the action by allowing Street Fighter 6 fans to play as the “ultimate recipe master”: Chef Colonel Sanders. And the best part? Gamers could snag free meals out of this, too.
Players can choose a fight-ready version of Sanders—created by AOR Courage, using the game’s complex editor—who comes complete with his iconic white locks, black-rimmed glasses, and recognizable goatee.
From July 6 to August 31, 2023, players who fight as The Colonel by using the recipe code ‘WFFCHCV5A’, record a completed hit combo, and share it on social media stand a chance to win a CA$50 gift card for the restaurant’s mouth-watering chicken.
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Azim Akhter, Marketing Director at KFC Canada, told LBB Online that introducing Colonel Sanders into Street Fighter 6 allowed the fast food chain to delve into the world of e-sports, creating an opportunity to connect with gamers in a way that was authentic to the title.
Dhaval Bhatt, Chief Commercial Officer of Courage, concurred, saying that the team knew from the moment the game launched that it wanted to make the roster. The next time one challenges friends to an in-game fight, why not harness the powers of a chef that literally kicks butt?
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