Bratz Appoints Kylie Jenner As Its First-Ever Celebrity To Emulate
By Alexa Heah, 02 Aug 2023
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It’s plain to see dolls are having a revival in the spotlight. With Barbie raking in US$775 million at the global box office in just two weeks and the revival of Y2K trends in fashion and on social media, these figurines are back in style.
Now, the creators of the iconic Bratz dolls have announced its first-ever celebrity collaboration with none other than Kylie Jenner, one of Gen Z’s reigning pop culture queens. Each of the five designs gives Jenner herself the classic Bratz treatment while drawing inspiration from her personal style and iconic fashion moments.
Fans can look forward to the Mini Bratz x Kylie Collectibles, available on shelves starting from August 1, 2023, for a limited time. This unique line of miniature collectibles features six Bratzified Kylie minis, each representing key moments in the celebrity’s fashion journey.
Each doll comes in two different package designs, comprising a capsule that includes a Kylie Mini Bratz doll and an accessory, presented in blind packaging designed with a foil-wrapped twist on the classic Bratz trapezoid. Perhaps, the blind box element could make these offerings even more enticing for collectors.
Among the accessories are an exclusive color cruiser featuring the socialite’s signature and a miniaturized version of Norman, one of her beloved Italian greyhounds, in an all-new sculpt.
For those wishing there were more options to choose from, there’s good news. This release is just a taste of what’s to come, as more Bratz x Kylie fashion dolls are scheduled for release this fall. Preorders for these trendy figurines are expected to begin on September 1, 2023.
omggg looks like there’s a new kylie jenner x bratz collab and it’s soo cute â¡°ã» pic.twitter.com/RYbHggfCYH
— superficial dolls (@superficialxoxo) July 23, 2023