Pepsi Celebrates 125 Years With Retro Diner Featuring Its Most Iconic Creations
By Alexa Heah, 25 Aug 2023
This March, Pepsi unveiled a brand-new logo and visual identity in commemoration of its 125th anniversary. The new look, which features an updated color palette and typeface, aims to usher in an era where the brand appears “younger than ever.”
Now, fans will be able to catch a glimpse of the popular beverage’s modernized branding in the real world as it rolls out into stores nationwide—appearing on everything from packaging to signages, equipment, and advertisements.
And to kick off the festivities, the brand has introduced The 125 Pepsi Diner, scheduled to open its doors in October.
Inspired by the traditional American diner, this immersive pop-up restaurant will feature some of Pepsi’s most iconic moments and creations throughout the past century, including The Pepsi Girl, Pepsi-Cola Soda Shop, Is Pepsi OK, and more.
Upon entering the establishment, one will be greeted with an interior that mirrors the sets of the soda’s most memorable commercials, featuring one-of-a-kind memorabilia from the drink’s 125-year archive.
Remember the unique food creations the brand has debuted over the years? Well, those will be served as part of the specially curated menu. Customers can sample old and new Pepsi dishes, including viral hits such as Pepsi PILK, Crystal Pepsi, and Pepsi-Colachup.
The restaurant will sit patrons from October 19 to October 25, 2023, in New York City, with a two-hour dining session starting from US$50 per person. Head here for more information.
“Pepsi has become an iconic brand over the past 125 years with a rich legacy of challenging the status quo in pursuit of enjoyment—both in the beverage industry and pop culture at large,” said Todd Kaplan, chief marketing officer at Pepsi.
“The Pepsi 125 Diner will bring the best of Pepsi all together under one roof—from some of our favorite advertisements to our biggest music moments to our rarest product experiences, and so much more.”
[via PepsiCo, images courtesy]
More related news