Google Short Films Show How Its App Can Be Inventively Used In Everyday Life

Ever heard a song that sounded familiar but couldn’t come up with the title? Or needing to identify a particular item at the grocery store without knowing its name? Well, Google App can help.

To highlight the myriad uses it offers, Google Creative Lab and Google Brand Studio have collaborated with advertising agency Stink Studios on a brand-new campaign.

The spots showcase how the application aids users in discovering the world with on-the-go visual and music recognition, allowing one to find information on everything seen or heard around them with just a simple search.

Each of the 24 short films features everyday moments where users reach out to their smartphones for help, using the Google App as the solution in a variety of contexts—from picking out exotic fruit to identifying a rare bird sighting.

The next time one needs help translating the different flavors of steamed buns or finding the trendy shoes spotted on the feet of a passerby, they’ll know where to look.

[via The Drum and Shots.net, cover image via Stink Studios]