Android Officially Introduces Its New Logo, With A 3D Bugdroid
By Nicole Rodrigues, 06 Sep 2023
![](https://editorial.designtaxi.com/images/google-android-logo-1693971409.jpg)
Google has unveiled a fresh look for the Android logo as anticipation builds for the forthcoming Android 14 release.
In June, subtle changes to branding were first spotted. The logo received a facelift, simplifying its appearance to enhance readability.
But the evolution of the brand’s identity went beyond aesthetics. The brand aimed to simplify its naming convention for new releases, making it more user-friendly.
In this journey of transformation, it found inspiration in Material design, aligning itself more closely with the Google brand palette. It also fostered a more seamless connection between Android and Google.
![](https://editorial.designtaxi.com/images/google-android-logo-1-1693971772.jpg)
Android’s robot didn’t escape this wave of evolution either. Its appearance underwent a 3D makeover, adding depth and character. The full-body redesign ensured that the bugdroid could effortlessly transition between digital and real-world environments.
Google is also altering the typography of its mobile operating system. It will now be officially referred to as ‘Android’ with a capitalized ‘A’, a departure from the previous all-lowercase style.
![](https://editorial.designtaxi.com/images/google-android-logo-2-1693971795.jpg)
According to a blog post by Google, the brand’s ever-shifting and dynamic community of developers and users has also inspired the changes, and the redesign is a way for the company to visually depict its “core ethos of being open, iterative and inclusive.”
The new brand identity and logo will be rolling out this year.
[via Engadget and TechCrunch, images via Google]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.