Buc-ee’s Knockoff In Mexico Gives Mascot A Mullet To Snip Off Legal Trouble
By Mikelle Leow, 07 Sep 2023
Photo 215542350 © Joni Hanebutt | Dreamstime.com
A Buc-ee’s copycat across the dam is purportedly evading an intellectual property clash with the one-stop gas station by giving its own mascot a haircut.
An inspired Mexican Buk-ii’s Super Mercado recently drew attention when it first sprung up in Matamoros, Tamaulipas in July. The store, which is expected to stock grocery items and beers from various parts of the world, has yet to open, but it has reportedly already been threatened with legal action by the official brand.
In response, Buk-ii’s has given its mascot—a gopher instead of a beaver—a divisive mullet, as revealed in a video posted by a TikToker named Jasmine.
So there's a Buc-ee's knock off in Mexico, 10 miles south of Texss.— Just Keith / YouTube.com/AtTheMicWithKeith (@KeithMalinak) September 6, 2023
When the real Buc-ee's found out about it, they told the knock off to...knock it off.
So they did.
And now we have Buk-ii's and the mullet sporting gopher. pic.twitter.com/OW4ZUKjYDm
The real Buc-ee’s has told media outlets that it “will not stand as an idle spectator” as it watches others appropriate its long-standing trademarks and overall repute without permission.
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