Aldi Hijacks Nando’s Location With ‘Nan Goes’ Ads Promoting Its Own Piri Piri

The next time you walk past a Nando’s outlet, look up—there could be an Aldi digital van hiding in plain sight.

The grocery store has recently taken to trolling the restaurant chain with tongue-in-cheek billboards promoting its own piri piri marinated chicken.

Witty slogans, including the likes of “Nan goes to Aldi for her piri piri chicken,” are presented alongside a picture of a heartwarming grandmother showing off her delicious meal.

Who saves money on a peri-mazing dinner? Nan does. pic.twitter.com/YkBxruDtfE

— Aldi Stores UK (@AldiUK) September 8, 2023

As The Drum pointed out, Aldi has had a knack in the past for taking its promotions directly to competitors. Last year, it parked signs outside Marks & Spencer stores when the courts ruled the supermarket could bring its Cuthbert cakes back.

Where else would we announce it? #CuthBack pic.twitter.com/DWOJzBceoL

— Aldi Stores UK (@AldiUK) June 1, 2022

[via The Drum and Aldi Stores UK, cover image via Aldi Stores UK]