Aldi Hijacks Nando’s Location With ‘Nan Goes’ Ads Promoting Its Own Piri Piri
By Alexa Heah, 12 Sep 2023
The next time you walk past a Nando’s outlet, look up—there could be an Aldi digital van hiding in plain sight.
The grocery store has recently taken to trolling the restaurant chain with tongue-in-cheek billboards promoting its own piri piri marinated chicken.
Witty slogans, including the likes of “Nan goes to Aldi for her piri piri chicken,” are presented alongside a picture of a heartwarming grandmother showing off her delicious meal.
Who saves money on a peri-mazing dinner? Nan does. pic.twitter.com/YkBxruDtfE— Aldi Stores UK (@AldiUK) September 8, 2023
As The Drum pointed out, Aldi has had a knack in the past for taking its promotions directly to competitors. Last year, it parked signs outside Marks & Spencer stores when the courts ruled the supermarket could bring its Cuthbert cakes back.
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