Postmates Illustrates How Our Brains React To Foods In Whimsical Animations

If there’s one thing that incites a visceral reaction from any human, it’s food. As such, Postmates has tapped on illustrators to convey that indescribable feeling through a series of whimsical commercials.

The spots, which depict how one savors sushi, Nashville hot chicken, doughnuts, and more, are part of the This Is Your Brand On Food campaign, rolling out this month.

Fans can see these experiences portrayed in the form of eye-catching short films and outdoor murals, created by nine different artists who have used their distinct styles to evoke all the senses customers experience when tucking into a delicious meal.

David Kim, executive creative director at Postmates, told The Drum that the campaign’s main idea revolves around how particular dishes can “trigger full-body experiences” spanning euphoria, comfort, and even pleasurable pain.

Feel the chewy goodness of boba through a 3D CGI film created by Laurie Rowan, go down memory lane in the form of 90s cartoons representing donuts, and enjoy the taste of good sushi through shapes, sparkles, and twirls inspired by the Japanese delicacy.

[via The Drum and Stash Media, cover image via Postmates]