Getty Images Launches ‘Commercially-Safe’ Image Generator After Banning AI Work
By Nicole Rodrigues, 26 Sep 2023
Getty Images is making a significant foray into artificially intelligent-generated artwork by launching its own image generator. This move comes after the company banned AI art last year.
However, in this instance, the stock platform’s Generative AI tool is distinctively trained on its extensive database of images. This means that the AI-generated content is drawn from Getty’s vast repository, making it “commercially safe.”
Powering Getty’s Generative AI tool is NVIDIA’s Edify AI model, hailing from its Picasso cloud service. This technological partnership contributes to the tool’s capabilities and augments its potential to generate high-quality work.
Art created through the platform will also have a royalty-free license, potentially eliminating any cause for concern regarding copyright issues.
Getty is also introducing a contributor compensation model tailored to AI licensing. Creators who upload images to this AI platform will be compensated based on the number of pictures they contribute and their existing licensing earnings.
While Getty has had legal run-ins with entities like Stability AI in the past for data scraping, it is now taking a proactive step toward entering the AI market. This strategic shift aligns Getty with the rapidly evolving landscape of visual content creation.
It’s worth noting that Getty is not alone in this venture. Competitors in the photography services domain, including industry giants like Shutterstock and Adobe Stock, have also unveiled their own AI solutions.
More related news