Kim Kardashian’s SKIMS Stretches Out To Undergarments For Men
Image via SKIMS / PR Newswire
SKIMS, Kim Kardashian’s popular shapewear label, is keeping up with a previously untapped market and stretching into men’s underwear.
The new SKIMS Mens promises everything from snug briefs and velvety boxers to relaxed tanks and T-shirts. Dedicated to comfort and a superior fit, the range aims to equip wearers with the confidence and ease they need, starting from the first layer.
Image via SKIMS / PR Newswire
“The expansion into the menswear space is a major milestone for the brand, and a testament to SKIMS’ commitment to providing solutions for everybody,” expresses Kardashian in a statement. “SKIMS has evolved into becoming a brand that can provide comfort for all audiences, not just for women.”
Previously, Kardashian revealed to TIME that SKIMS would incorporate men’s shapewear one day. This first release, however, doesn’t include that category.
Men already constituted 10% of SKIMS’ clientele even before the introduction of the male line, making their picks from the women’s collection.
Image via SKIMS / PR Newswire
The initial launch of SKIMS Mens will roll out three distinct collections: Cotton, Stretch, and Sport.
While Cotton brings forth comfy, soft cotton blends ideal for daily wear, Stretch presents snug fits that never lose shape thanks to a maximum-stretch fabric designed for the perfect shape every time.
Image via SKIMS / PR Newswire
On the other hand, the Sport line, as the name suggests, is all about enhancing workout performance with its slightly compressive base layers meant for wearing under exercise attire.
Image via SKIMS / PR Newswire
And speaking of the launch, some familiar faces are showing off this new line. Soccer legend Neymar Jr, NFL’s 2022 Defensive Player of the Year Nick Bosa, and NBA’s shining star, Shai Gilgeous-Alexander, are all part of the SKIMS Mens inaugural campaign. Lensed by the brand’s frequent collaborator Donna Trope, each athlete epitomizes excellence, reflecting their unique stories and prominence that extends beyond just sports.
Image via SKIMS / PR Newswire
The collection officially drops on SKIMS.com on October 26 at 9 a.m. PT. Sizes range from XS to 5X, and the price tags hover between US$16–$54 for individual items and US$42–$98 for bundled packs.
Image via SKIMS / PR Newswire
[via The Messenger and Business of Fashion, images via SKIMS / PR Newswire]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
