Meta’s 3D ‘Thrillboards’ Plunge You Into ‘Ghostbusters’, ‘Walking Dead’ Horrors
As part of Meta’s aim to ‘Expand Your World’ with its immersive Quest 3 offerings, its Reality Labs arm recently launched realistically spooky Halloween Thrillboards.
Located in Shoreditch, London, passersby can step into these exciting displays to experience two of the most popular video game franchises first-hand.
One can choose between joining the world of Ghostbusters or The Walking Dead, blurring the boundaries between the virtual world and real life—just like what the headset offers its users.
These billboards were created in collaboration with creative agency AMV BBDO and production studio Unit9.
While first appearing as a typical two-dimensional poster, the displays turn into a 3D experience once viewers cross the boundary, offering a theater-like experience that mimics the hilling world of horror gameplay.
Bringing an exclusive look at Ghostbusters: Rise of the Ghostlord and The Walking Dead: Saints & Sinners, Meta hopes its headset will be one of the most requested gifts this holiday season.
Michael Jones and Thomas Hazledine, creative directors at AMV BBDO, told LBB Online that the billboards stood out as a “world-expanding experience” that blurred the lines between the virtual and real worlds.
The aptly named Thrillboards turn passersby from mere spectators into active participants, “launching them straight into a reality-bending immersive journey.”
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[via LBB Online and Creative Salon, images via AMV BBDO]
