MoMA Unleashes Diving Watches Tinted In The Museum’s Ticket Colors
Image via Unimatic
The Museum of Modern Art (MoMA) is granting visitors a little more time on their hands—in its own delightful way—with a series of wristwatches that draws inspiration straight from its tickets.
This bespoke edition of Unimatic’s Modello Uno Diving Watch captures the essence of MoMA’s vibrant color palette, permeating beyond just the watch face—the hands, geometric shapes (subbing for the typical numbers), and even the MoMA logo on the watch dial sport these distinct shades of blues, green and pink, and yellow and blue.
Image via Unimatic
Unimatic co-founder Giovanni Moro says he’d kept his first ticket to the museum as “a sacred relic.” Then, “when we got access to the MoMA branding manual, the universe unfolded its answer on how a MoMA Unimatic should look like.”
Image via Unimatic
The watch boasts luminous indexes and hands, ensuring time-telling isn’t restricted to daylight hours.
Image via Museum of Modern Art
Peeking under the hood, it’s powered by an automatic movement, Seiko NH35A, housed in a brushed stainless steel 40mm case complemented by a 41.5mm bezel. The timepiece features a robust 2.5mm thick double-domed sapphire with an anti-reflective coating on the inside. With a power reserve of 41 hours, it’s a watch that’s as functional as it is stylish. The antimagnetic feature and a 120-click mono-directional safety bezel further enhance its credibility in the diving watch league.
Image via Museum of Modern Art
Every watch is made in Italy and individually numbered, with only 66 units available for each colorway at the MoMA shop. Alas, despite its rather premium price of US$730, it won’t permit you into the museum.
Image via Unimatic
[via stupidDOPE and Airows, images via various sources]
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.
