Samsung Creates Microscopic Film That Zooms In On The Power Of Small Things
Samsung has teamed up with creative agencies BMB Agency and Cheil Worldwide to unveil a unique commercial that showcases the immense power of tiny semiconductors.
Instead of focusing on the technicalities, the film, titled Micro Miracles, features specially built models that are so small they can only be captured using an electron microscope.
Through these miniature models, the electronic giant showcases how its nanoscopic semiconductors work in various technological applications—ranging from everyday gadgets to advanced innovations such as rockets.
The most impressive thing? All the models used in the film were microscopic in size.
This required the team to find a new way to capture their images since they were too small to be captured using traditional cameras.
For instance, the model satellite featured in the film was a staggering 22,000 times smaller than a real one, with details tinier than the width of a human hair.
To overcome this hurdle, the team turned to 3D nanoprinting while working with photographer and microscopist Stefan Diller.
Using a system pioneered by Diller called nanoflight, the photographer was able to capture the dynamics of microscopic worlds using a scanning electron microscope.
The process began with scanning actors in specific poses, which were then used to create 3D renders of the models.
These renders were printed using Two-Photon Nanolithography, a printing technique that enables the creation of objects with nanoscopic detail.
The controlled firing of a laser into polysensitive resin causes it to polymerize and form solid microscopic objects, bringing the intricate models to life before they were snapped on camera.
According to The Stable, unlike traditional cameras that rely on light, the microscope employs a focused beam of electrons that reflects off the model’s surfaces. These shots were then compiled into the 60-second clip.
[via The Stable and Marketing Communication News, images via BMB Agency]
