Google Taps AI Art Generator To Discover IRL Versions Of Your Dream Products
By Mikelle Leow, 17 Nov 2023
Images via Google
Google is playing genie for your shopping wishes this holiday season, with artificial intelligence by its side. Its Search Engine Experiment (SGE), designed to help users understand topics and find insights faster, is now incorporating shopping tools to help those struggling to locate that perfect item they’ve imagined for a loved one but can’t quite describe.
Picture this: you’re hunting for a “puffy metallic winter coat” that probably exists only in your mind. With Google’s shopping-friendly AI addition, you can type that description, and like magic, the machine generates an image of your imagined item.
SGE will then suggest similar, real-world products that match your vision, truly making your dreams come true.
The tech giant demonstrates the feature’s prowess in a GIF:
Image via Google
Fret not if you’re drawing a blank on what to get a friend. Thanks to AI assistance, simply entering phrases like “great gifts for home cooks” will turn up an elaborate series of categories like specialty tools or cooking classes, showcasing options from various brands, both big and small. All of a sudden, you’re the ultimate gift-giver with a list of tailored suggestions.
Video via Google
If you’ve already opted into SGE in the US, you can start using the tool right away on the Google app and Chrome desktop. If not, you can join now through Google’s Search Labs.
The AI-generated art component will roll out to US users in December, bringing a tangible touch of magic to your last-minute gift shopping experience.
This article was crafted with assistance from an AI engine, and has been manually reviewed & edited.