Samsung Zooms Into S23 Ultra’s 100X Powers With Type Too Small To Read
Image via Ogilvy
Samsung is nudging passersby to see the big picture with an intriguing out-of-home campaign showcasing the remarkable capabilities of the S23 Ultra’s 100x Zoom.
Created by advertising agency Ogilvy New York, Tiny Type takes over some of the world’s most famous urban landscapes, transforming spaces like New York City’s Times Square, London’s Piccadilly Circus, and Tokyo’s Omotesando into interactive playgrounds.
Image via Ogilvy
Here, the tech giant and Ogilvy New York have erected large-scale billboards, but with a twist. These visuals feature messages so small that they challenge passersby to decipher them—a task nearly impossible without the aid of the flagship Android.
Through seemingly unfinished sentences or eye exam charts, these elements are cleverly designed to be unreadable by the naked eye from afar, thereby employing the product’s advanced features to underscore its effectiveness.
Image via Ogilvy
Image via Ogilvy
[via The Stable, Little Black Book, Ogilvy, images via Ogilvy]
