McDonald’s Hits The Crispest Notes With ‘Crunchy’ Music

Image courtesy of NORD DDB Stockholm

McDonald’s Sweden has introduced the McCrispy to its menu, and it’s not just your ordinary chicken sandwich. This burger boasts an extra crispy breading so attention-grabbing that it’s apparently a sensory experience that goes beyond taste.

To highlight the crunchiness of the McCrispy, creative agency NORD DDB Stockholm stepped up to the plate and drummed up something that’s both music to the ears and stomach. Together with the fast-food chain, it collaborated with a composer to craft a classical musical piece called The Crunch, adorned with the crispest sounds.

In a short and sweet spot, The Crunch takes center stage. Accompanied by a full classical symphony orchestra, the performance builds up to a grand crescendo—the closing note played by none other than the McCrispy burger itself.

Video screenshot via McDonald’s Sweden

[via NORD DDB Stockholm]