Tiger Woods Unveils Brand Logo That May Evolve With Every Win After Nike Breakup
Video screenshot via Sun Day Red
Tiger Woods is teeing off a new venture with the launch of Sun Day Red, a lifestyle brand that marks a significant shift in his illustrious career. After wrapping up a 27-year partnership with Nike, Woods is swinging into new territory with TaylorMade Golf, introducing a collection that spans cashmere sweaters to stylish footwear.
Sun Day Red aspires to dress not just the avid golfer but also those who’ve never set foot on a green, offering a lineup that promises to blend into any wardrobe. Set to launch in the US and Canada on May 1, the range will initially roll out men’s apparel, including golf shirts, hoodies, and outerwear. Plans to expand into footwear, as well as women’s and children’s lines, are already on the drawing board.
The brand’s design ethos marks a departure from Woods’ previous looks during his long-term alliance with Nike. Promotional peeks into the collection reveal a long-sleeve black T-shirt featuring the brand name and a red polo shirt that subtly tips its hat to Woods’ iconic Sunday reds, complete with black buttons for a touch of modern sophistication.
Sun Day Red’s distinctive branding, a tiger adorned with 15 stripes, weaves his legacy into the brand’s fabric, with a nod to his 15 major championship wins.
The star golfer has also revealed that each time he scores another major, the tiger logo will earn another stripe.
The words “Sun” and “Day” are purposefully split to denote that Sun Day Red transcends weekly getups. TaylorMade CEO David Abeles also pointed out the magic “Rule of Threes,” suggesting that there’s “power in threes.”
Woods' connection to the color red runs deep, rooted in cultural beliefs passed down from his mother, Kultida. Red, a color symbolizing strength and power in Thai culture, has become synonymous with Woods’ Sunday triumphs, representing his dominance on the course. With Sun Day Red, Woods extends this personal emblem into a brand that encapsulates his passion, heritage, and relentless pursuit of excellence.
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[via The New York Times and Golf, images via various sources]
