Taxidermied Rat Boots Scamper Into New York Fashion Week
Image via Ratboot
A gritty pair of boots caused quite the squeak at New York Fashion Week, reflecting the city’s notorious residents.
Dubbed the Ratboot and crafted by the freshly-minted New York branch of London-based Uncommon Creative Studio, its comically oversized soles are designed as a cage and housing for two plush rats. This design marries the high-brow elegance of Fashion Week with the city’s more rugged, rodent-infested reality.
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New York City is home to an estimated three million rat population, with new litters born every two months. As described by Uncommon founder Nils Leonard, “If New York was a shoe it is this.”
This piece of footwear has nibbled its way to viral fame, amassing over 105 million views in less than two days, according to its creators.
@inmyseams if ratatouille had a fashionable plot twist #nyfw #fashionweek
♬ original sound - Kameran Rachid
More than being a pesty reveal, the Ratboot will be auctioned off, with all proceeds going to Mainely Rat Rescue, a charity dedicated to the rescue and rehabilitation of domestic rats.
Video via Ratboot
[via New York Post, More About Advertising, Glossy, images via various sources]
