
Images via The New York Times
The New York Times Games team has just rolled out something that's part trivia, part self-discovery, and entirely entertaining: The Puzzle Personality Quiz. It’s its latest brainchild aimed at connecting puzzle enthusiasts with a unique archetype that mirrors their approach to games and puzzles.
In crafting this quiz, the Games editorial team delved deep into the psyche of puzzle players—from crossword connoisseurs to Sudoku savants—combining insights gleaned from direct conversations with its audience with sophisticated data analysis, all in the pursuit of making puzzles more engaging. The goal was to help solvers not only discover favorites that resonate with their personal playing style but also to offer a bit of introspection into why they’re drawn to the challenge of a puzzle in the first place. And true to form for the Games Team, it has made sure the whole experience is as enjoyable as solving the Sunday crossword.

Image courtesy of The New York Times
The test is a quick journey through 10 questions, during which users will see an avatar gradually take shape, reflecting their unique puzzle personality. By the end, participants are sorted into one of six basic archetypes, each with its own set of characteristics and puzzle preferences.

Image via The New York Times
Upon completion, quiz-takers are not only introduced to their puzzle personality archetype—whether they’re a Pick-Me-Up Player seeking solace in the quiet challenge of a puzzle or a Social Butterfly looking for games that offer a chance to bond with others—but also receive tailored recommendations to explore. As an added bonus, they can download their personalized avatar, illustrated by Aaron Fernandez, to share on social media or with their puzzle-solving rivals and allies.

Image via The New York Times
This engaging quiz is backed by extensive research efforts of the New York Times Games Audience Insights Group, which explores the habits and preferences of its audience, from the number of games played per month to the most sought-after features in a puzzle. Take it here.

Image via The New York Times

Image via The New York Times
[via The New York Times Games]