Levi’s Changes Its Name To ‘Levii’s’ And Beyoncé Has Something To Do With It
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Denim darling Levi’s getting a little flirty after listening to Queen Bey’s sultry new track. Beyoncé’s latest album, Cowboy Carter, features a racy country collaboration with Post Malone titled Levii’s Jeans—intentionally misspelled, likely to steer clear of potential inconveniences with the brand.
The song—detailing how good someone’s curves look in jeans, and how the other person might wish they were the one wrapped around that silhouette instead—has gotten the company in a bit of a rebranding groove, thanks to lyrics like, “Boy, I’ll let you be my Levii’s jeans, so you can hold that a** all day long.”
Image via Levi’s Instagram
And the shoe jeans did fit. Soon after the release of Levii’s Jeans, the brand took to social media and changed its logo and display name to read, “Levii’s Jeans,” adding an extra ‘i’ to match the song title. Because when Beyoncé says there’s an extra i in your name, there’s an extra i in your name.
Of course, the change is only temporary. For now, Levi’s is seizing the moment and fully embracing the name-dropping, even tweaking its Instagram bio to read “FKA [formerly known as] Levi’s” alongside a bee emoji, a nod to Beyoncé’s devoted fan base, the Beyhive. Now we can’t get the song, and denim, out of our heads!
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