Oreo Eats Up Hamburger Menus Across The Web To Make Way For Chocolate Cookies
Illustration 172060418 © Bluejay Khudri | Dreamstime.com
Oreo is crumbling the ubiquitous website icon—the three horizontal lines often referred to as the ‘hamburger menu’—and staking its claim on the look.
There’s a new internet cookie in town. A new campaign called The Oreo Menu, crafted by creative agency VML, reframes the three-bar button as what it seems more resemblant of—a stack of chocolate and creme cookies.
Besides co-opting the hamburger, Oreo owner Mondelez, alongside Kroger, is making the Oreo Menu even more functional and delicious.
Screenshot via Oreo
Whenever you encounter one of these countless icons online, click on it to expand on the site’s categories, sporting names such as ‘Home’, ‘About Us’, and ‘Contact’. These can be used as promo codes to redeem Oreo discounts on the OreoMenu.com website.
Image via VML Commerce
Image via VML Commerce
Image via VML Commerce
Image via VML Commerce
[via The Drum, Ad Age, Little Black Book, images via various sources]
