7-Eleven Brings Nostalgic ‘Tetris’ To Playable Slurpee Cups
Image via 7-Eleven
A decidedly cool twist to a classic game has landed at 7-Eleven. So cool, it might give you a brain freeze. To celebrate the 40th anniversary of Tetris, the store and more has partnered with The Tetris Company to unleash a special console.
Concocted to look like the iconic Slurpee cup, the limited-edition handheld gaming device comes complete with a brightly colored, light-up “dollop” on top, in addition to a 1.8-inch screen and plays the classic Tetris game. It’s developed by My Arcade, and sports a comfortable design and clear, immersive sound.
For a chance to snag this collectible, there are two options. Customers across the US who purchase participating products through 7-Eleven’s rewards program (7Rewards) or delivery service (7NOW Delivery) will be entered for a chance to win one of 20,000 Tetris handhelds shaped like the recognizable frozen beverage. Alternatively, a limited quantity of these handhelds will also be available for purchase on 7-Eleven's online merchandise store, 7Collection.
But the fun doesn’t stop there. 7Collection has also unraveled a collection of limited edition co-branded merchandise to fuel your nostalgia. Think retro t-shirts, hoodies, hats, stickers, keychains, and totes—all emblazoned with a delightful Tetris twist.
Images via 7Collection
“We know our customers are passionate gaming enthusiasts who also appreciate a healthy dose of nostalgia—making this collaboration with Tetris a perfect fit,” shares Marissa Jarratt, executive vice president, chief marketing and sustainability officer at 7-Eleven. “We’re excited to bring fans of these iconic brands a unique, one-of-a-kind way to play the classic arcade game they love.”
The drop perfectly captures the spirit of both 7-Eleven, a convenience store synonymous with childhood trips, and Tetris, a game that's entertained generations.
