Eggo Sneakers Serve Waffle-Heavy Breakfast With A Kick, Literally
Image via Kellanova / PR Newswire
You can leggo your Eggo withdrawals and step up to the plate with the brand’s new Eggo Fully Loaded Kicks. After rolling out a robot vacuum made to clean up crumbs and syrup spills, the frozen waffle favorite is taking to the street in collaboration with renowned custom sneaker designer Dominic “The Surgeon” Ciambrone of SRGN to match its new, protein-packed waffles.
The link between waffles and sneakers goes back a long way, with the iconic waffle-grid pattern inspiring the soles of many famous sneakers. This handcrafted footwear sweetens the deal, featuring a waffle-grid sole, syrup drip accents, and even a hidden syrup stash pouch—because, priorities!
The sneakers are served in two colorways that reflect the two new Fully Loaded Waffle flavors—Chocolate Chip Brownie and Strawberry Delight—complete with premium suede waffled leather in rich chocolate brown or caramel tan with splashes of pink.
Image via Kellanova / PR Newswire
Image via Eggo
For a more wholesome breakfast of sorts, with every pair sold between May 13 and May 31, the Kellanova (formerly The Kellogg Company)-owned brand will donate US$150 to No Kid Hungry, on top of a US$50,000 from the company itself.
As for the edible counterpart, the Fully Loaded is filled with 10 grams of protein per two-waffle serving, Eggo’s highest protein content yet, without sacrificing flavor. The Chocolate Chip Brownie features a fudgy, chocolate-filled batter with pockets of melty goodness, while the Strawberry Delight delivers a burst of sweet and tart flavor.
Joe Beauprez, senior director of marketing for frozen foods at Kellanova, acknowledges that parents face a daily battle of “satisfying their teens’ growing appetites” and “growing fashion obsession.”
Image via Eggo
“Parents have a lot on their plate,” Beauprez adds. “We’re here to help them beat the chaos around what to eat and what to wear with a protein-packed collab both sneaker collectors and waffle superfans alike will be craving.”
Image via Eggo
The Eggo Fully Loaded Kicks are a limited-edition drop happening throughout May. Look for them along with the protein-packed waffles at major grocery stores and supermarkets.
Image via Eggo
Dominic “The Surgeon” Ciambrone, founder and creative director of SRGN, chimes in: “I hope the fans appreciate the craftsmanship that went into hand making these as much as they’ll enjoy the new flavors.”
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[via Kellanova / PR Newswire]
