Burger King Billboards Flaunt True-To-Size Menu Items
Video screenshot via We Believers
Upon first sight, Burger King’s Whoppers might not quite live up to their name in its new stunt—and for good reason.
Entitled Real Size, the campaign in Mexico, created by advertising agency We Believers, features billboards plastered with actual-size photographs of the towering Mega Stacker burgers, instead of exaggerating their scale.
Video screenshot via We Believers
Considering the vast canvas of a billboard, the burgers themselves, in contrast, appeared dwarfed in the empty space, emphasizing the true scale of the Mega Stacker.
Video screenshot via We Believers
Up close, the burgers stack up to their claim, standing at a whopping five x 4.7 inches. You can visualize them in your hands, much like testing what a smartphone feels like at a store.
Video screenshot via We Believers
[via Ad Age and Update or Die!, video and cover screenshot via We Believers]
