Heinz Ad Emulates ‘Deadpool’—Ryan Reynolds: ‘Someone’s Getting Sued SO Hard’

Image courtesy of Heinz / Marvel Studios

When it comes to blending action into condiments, Heinz has truly “squeezed” the creativity tube. Marvel Studios’ Deadpool & Wolverine might be hitting theaters on July 26, but audiences are in for a tasty twist as Heinz launches a campaign that will make you look at ketchup and mustard in a whole new light.

The genius teaser, narrated by none other than Ryan Reynolds himself in his signature Deadpool sass, starts off as a trailer for the upcoming movie before hilariously morphing into a Heinz commercial, crafted by the creative minds at Rethink. The fact that it’s posted under Marvel Studios’ official YouTube channel completes the illusion.

Watch it here:

The campaign, named Now You Can’t Unsee It, showcases Deadpool’s signature fourth wall-breaking humor as he realizes the likeness, even swapping himself and Wolverine with bottles of Heinz Ketchup and Mustard on screen.

Image courtesy of Heinz / Marvel Studios

“That’s worse than subliminal,” Reynolds’ Deadpool quips, before concluding: “Someone’s getting sued SO hard.”

Image courtesy of Heinz / Marvel Studios

Taking this playful comparison into the real world, Heinz has unveiled limited-edition collectibles that let fans dress up their ketchup and mustard bottles to resemble Deadpool and Wolverine. These quirky accessories include Deadpool’s mask, suit, and katanas for ketchup bottles, and Wolverine’s claws, suit, and mask for mustard bottles.

Image courtesy of Heinz / Marvel Studios

Fans will get a chance to snag these limited-edition collectibles via Heinz’s Instagram over the coming weeks.

Reynolds humorously recounts how the idea came to life, saying, “I don’t spend much time on the internet. When my assistant faxed me a photocopy of a memo (he spelled it ‘meme’—ugh, assistants amirite?) wherein Deadpool and Wolverine were identified as a Heinz Ketchup and Mustard bottle, respectively, I thought nothing of it and went back to my book and tea. But the faxes kept on coming! So, the idea was hatched to actually partner with Heinz to bring this memo to life. Huzzah!”

[via Heinz / Marvel Studios, images courtesy]