Indigo Design Award: See The Best In Graphic, Branding, Digital Design & More
The Indigo Design Award celebrates creativity of various forms around the world, from graphic design and digital experiences to branding and social impact. A cornerstone in the design landscape, it sets up a global stage for agencies, freelancers, students, and more to showcase their exceptional versatility and innovation.
Building on the success of previous years, the 7th annual Indigo Design Award ceremony unfolded in Athens, Greece, on May 25, 2024. Known for its rich history and burgeoning design scene, Athens provided a fitting backdrop for this celebration of creative excellence. The choice of location continues the award’s tradition of showcasing design-forward cities around the world, with past events having graced Málaga, Tokyo, Istanbul, and Tbilisi.
This year’s speakers included Alya Datii, head of marketing at Readymag, who shared strategies for promoting designers’ work in the digital sphere.
Alya Datii, Head of Marketing at Readymag, on How to promote designers’ work online
Looking ahead, the organizers have already set their sights on Bangkok for the 2025 ceremony, bringing international networking opportunities and recognition to veterans and aspiring designers alike.
Validating your creative prowess is a judging panel of esteemed industry experts, who will provide rigorous yet constructive feedback. Moreover, the award’s commitment to promoting design for social change underscores the role in fostering a better world through creativity.
The 8th Indigo Design Award is now open for entries. Early birds who submit their designs before September 30th can enjoy a substantial 15% discount on submission fees. Don’t miss this opportunity to spotlight your talent and potentially win big.
Below, check out 2024’s seven incredible prizewinning projects.
Graphic Design of the Year: SAKHAROV.SPACE
by Redis Agency
Redis Agency’s SAKHAROV.SPACE, its inaugural Webflow project, clinched the top spot in graphic design. This digital museum honors Andrei Sakharov, the renowned scientist and human rights activist, on his centenary. Storytelling is woven into every aspect of this experience, from a quick seven-minute video overview to an in-depth animated timeline, and a comprehensive archive of hundreds of photos, documents, and multimedia materials.
Digital Design of the Year: IKEA Wish Network
by MRM Spain
MRM Spain’s IKEA Wish Network took the digital design crown with its interactive 3D experience. It pays homage to the IKEA Business Network, allowing businesses to choose from four types of wishes. Each wish category is represented by a beautifully rendered 3D scenario featuring IKEA products, particularly its iconic lamps.
Mobile Design of the Year: fetch
by invisiblevisiblelab
Fetch, created by Jung Joo Sohn of invisiblevisiblelab, reimagines the second-hand marketplace for the AI era, with the aim of encouraging second-hand shopping and making sustainable choices. AI recommendations and AI-generated images help users visualize products in their own space, while a user-friendly warranty system helps build confidence about making more eco-conscious purchases.
Design for Social Change: Fair Chance for Housing
by F.Y. Eye
Lenah Barge of F.Y. Eye captured the social change category with the impactful Fair Chance for Housing campaign. TheFair Chance for Housing Act initiative in New York City endeavors to protect individuals with conviction records from housing discrimination. Striking visuals like emotionally-charged PSAs on LED digital trucks near City Hall and valentine-themed graphics exemplify how eye-catching design can drive social reform.
Branding of the Year: Boras Art Museum
by Ojity
Ojity’s work for the Boras Art Museum secured the top spot in branding design. The visual identity showcases a bold and high-contrast aesthetic, characterized by sharp geometric typography and a striking color palette of neon yellow and black. The combination of these elements with clean, minimalist layouts draws attention to the museum's dynamic presence and embodies its futuristic and avant-garde vision.
Freelancer of the Year: Unagii Brand Refresh
by Jay Chang
Jay Chang’s brand refresh for Unagii, a B2C crypto staking platform, stood out in the freelance category. The design seeks to establish a personal, conversational connection with users, moving beyond the typical tech company aesthetic with vibrancy and uniqueness to create a more engaging and relatable brand identity that keeps Unagii buoyant in the crowded fintech market.
Discovery of the Year: USPS Rebranding
by Heejai Park
Heejai Park from ArtCenter College of Design earned the Discovery award for an experimental rebranding of the United States Postal Service (USPS). The compelling spec work draws inspiration from key attributes like speed, connectivity, delivery, containment, systematization, and safety. The concept aims to create an adaptable brand system applicable across various contexts, including logo design, web presence, stationery, motion graphics, and environmental design through a fresh perspective.
Pumped up for your next big break? Enter 2025’s edition of the Indigo Award now.
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