CES Reboots Its Image For The Future With Cohesive Logo Redesign
Logo courtesy of CES, background generated on AI
The Consumer Electronics Show (CES) and its broader association, the Consumer Technology Association (CTA), are pressing the refresh button on their image. The facelift coincides with a milestone moment for the CTA as its celebrates its 100th anniversary.
As these tech behemoths face a wave of momentum in this fast-evolving landscape, driven, in particular, by artificial intelligence, the overhaul couldn’t be more timely. The new look is a nod to CES’s heritage, incorporating the iconic ‘CES fins’ while simultaneously embracing the future.
Previous CES logo. Photo 141481931 © Mathieu Le Mauff | Dreamstime.com
The design features intersecting elements that symbolize the window between technology and society. The negative space between these shapes represents the often invisible yet profound relationship between technology and humanity. It’s a visual representation of the ethos that both CTA and CES have championed for decades.
The new CTA and CES logos. Video screenshot via CES
Accompanying this logo refresh is a complete overhaul of CES.tech. The website has been transformed into a hub for tech innovation, showcasing the brightest minds and cutting-edge technologies that are driving positive change and shaping our world.
“As we look forward to the next century we will continue to vigorously support and empower the tech industry as it tackles some of the world’s greatest challenges,” expresses CES.
[via CES, images via various sources]
