Jessica Walsh Debuts Type Foundry That Aims To Connect A Font To Every Emotion
Images via Type of Feeling
Is this the Inside Out of fonts? Jessica Walsh, the renowned creative director behind &Walsh, is getting in touch with her emotions—through typography, and her new font foundry, Type of Feeling.
Type of Feeling is a veritable emotion machine, home to typefaces that don’t just look pretty on a website or paper bag but tug at the heartstrings too. From the joyous bounces of a happy font like ‘Jubel’ to the melancholic depth of a wistful one like ‘Onsra’, these typefaces are designed to make you feel something, and perhaps even find the right words.
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The inspiration for Type of Feeling came during the pandemic when Walsh and her team, including her sister Lauren Walsh, were looking for new creative outlets to keep their studio, &Walsh, fully engaged. With a studio full of custom type gathering dust from previous projects and a team they were determined to keep employed, they decided to turn lemons into typographically pleasing lemonade.
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Launching with seven distinct, initial typefaces, Type of Feeling plans to expand its collection, offering both retail and bespoke options that properly spell out the emotional resonance of typography.
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It’s not just about how a font looks anymore; it’s about how it makes you feel.
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[via Print Magazine, Creative Boom, Inkl, Fast Company, images via Type of Feeling]
