The New York Times App Undergoes Its Biggest Redesign Ever

Image courtesy of The New York Times

The New York Times has unveiled its most significant app redesign since it first launched in 2008, offering readers a refreshed and more intuitive way to engage with its content. Gone is the single, traditional news feed—replaced by an expansive digital canvas that makes discovering everything from breaking news to lifestyle features a breeze. The update also shines a light on the Times’ broader offerings, such as The Athletic, Games, Cooking, Wirecutter, and Audio, ensuring that readers can easily find the content they’re most passionate about.

Headlining the makeover is the ‘Today’ section, which serves as the central hub for urgent and important stories. Swiping right takes users deeper into dedicated sections like Election 2024, which provides insights into the candidates and key issues; Lifestyle, a visually driven section covering everything from fashion to wellness; Great Reads, home to exceptional storytelling; and Opinion, where columnists dissect the most pressing topics.

Image courtesy of The New York Times

Swipe left, and users can surround themselves with their personal interests. Whether it’s solving a puzzle in Games, exploring tonight’s dinner ideas in Cooking, or catching up on sports with The Athletic, the app brings the full breadth of the Times’ offerings to their fingertips.

Image via The New York Times

Alex Hardiman, the Times’ chief product officer, emphasizes that the redesign is part of a broader goal: “By helping people more easily discover, read, watch and listen to Times journalism, the new Times app is a powerful resource for them to understand the now and make the most of every day.”

Steve Duenes, deputy managing editor, echoes the sentiment, noting that the app’s improved user experience is the result of close collaboration between several teams, all rooted in the Times’ core design principles.

“Launching the new Times app is a testament to the expertise of many talented teams,” shares Duenes. “The user experience is built on a strong foundation of our core design principles, and this effort reflects design, product and newsroom colleagues working together really successfully.”

Love the new tabs on The New York Times app. Super useful. I love that a few of them are color coded, like cooking using the same red from the app, election using red/blue gradient and wirecutter using dark blue. pic.twitter.com/89DcYsxh7L

— Laura (@Lauracsc_) October 1, 2024

[via The New York Times, images courtesy]