
Screenshot of cached copy of LEGO.com via Internet Archive
Visitors to LEGO’s official website on October 4 were greeted by something far from fun—a fraudulent cryptocurrency scam. Cybercriminals managed to briefly hijack the site, promoting a fake “LEGO Coin” with promises of exclusive rewards for early buyers.
A rogue, AI-generated banner published on the homepage linked users to an external site where they could purchase so-called “LEGO Tokens” using Ethereum, attempting to dupe fans of the beloved brand into parting with their money.
The dubious activity didn’t go unnoticed for long. Users on the r/LEGO community raised the alarm on the abnomaly, which likely prevented many others from falling victim to the unauthorized scheme.
The toymaker quickly down the content and restored the site, reassuring fans in a statement to Engadget that “no accounts have been compromised” during the breach and that steps were being taken to strengthen security of the website.
[via The Brick Fan and Engadget, images via various sources]