Envato Unleashes First Major Campaign Since Rebrand—And It’s A Little Obsessed

Image courtesy of Envato

Agonizing over kerning in road signs? That off-kilter app icon keeping you up at night? You’re not alone—and Envato is here to celebrate your creative compulsions with its latest campaign, For the creatively obsessed, launched as part of the brand’s refreshed identity.

The digital marketplace’s new initiative follows its rebrand in August, which introduced a distinctive “creative spark” logomark combining a brush stroke and dot. Now, it’s diving deeper into the minds of creators who can’t help but see the world through design-tinted glasses.

According to chief marketing officer Noelle Kim, the campaign is a tribute to those who live in a perpetual state of “edit mode.”

“[Creatives] see the world differently,” Kim explains. “Constantly in edit mode, even in everyday moments—and we wanted to celebrate this passion.”

Image courtesy of Envato

The initiative features a series of humorous (and slightly exaggerated) scenarios that reflect the overzealousness of creative souls. One spot follows a sound designer becoming consumed by the pitch of a distant siren, while another shows a romantic moment derailed when a designer fixates on the typeface of a condom wrapper. Developed in partnership with creative agency Force Carrier and production company Supaflr, the campaign captures the joy—and challenges—of viewing the world through a creative lens.

And here’s the final-final-final-1 (almost) copy of the spot above:

The mania spirals further, with Envato preparing to comment on real-world designs using its signature green marker. These real-time edits will show how projects can evolve with a little polish—using, of course, Envato’s own library of templates, fonts, and assets.

Image courtesy of Envato

Image courtesy of Envato

The rollout will come to life through outdoor advertising, with posters and wild postings appearing across Los Angeles, New York, and throughout the MTA network. For Envato, this campaign isn’t just a bunch of ads—it’s a way to spark conversations about how creative work intersects with everyday life.

Image courtesy of Envato

Arlyn Panopio, head of brand and creative at Envato, sums it up: “It’s this blend of perfectionism and passion that fuels our creative community. It’s what gives us purpose—to help creatives turn their ideas into reality.”

[via Envato, images courtesy]