Adobe Showcases Creative Trends Shaping Aesthetics Everywhere In 2025

Images via Maria, ADDICTIVE STOCK [1][2], courtesy of Adobe Stock (featured with permission)

Adobe has released its 2025 Creative Trends Report, and it’s giving all the feels, both imaginative and nostalgic. The coming year’s visual vibes are set to capture both our yearning for escapism and our craving for reality.

From surreal dreamscapes to humor-infused visuals, these data-backed trends show how creators are gearing up for a unique mix of creative inspiration.

Fantastic Frontiers

Surrealism is here, and 2025 is embracing the fantastic with open arms. ‘Fantastic Frontiers’ invites audiences to lose themselves in dreamlike visuals that mix natural and metallic elements. Expect to see ethereal landscapes blending sky, water, and greenery with metallic hues—all wrapped up in futuristic packages.

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This trend draws from years of digital world-building, especially in gaming, making it easy for consumers to jump on board. Generative AI is helping push the envelope, allowing artists to bring to life scenes that were once limited to imagination.

Image via ADDICTIVE STOCK, courtesy of Adobe Stock (featured with permission)

Levity & Laughter

Why so serious? Turns out, funny sells—and it sells well. 2025 might be a year when we let loose a little, with humor playing a starring role in creative visuals. ‘Levity & Laughter’ will focus on fun, bright, and cheerful colors paired with unexpected, smile-inducing elements.

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Humor isn’t just a break from the solemnness—it’s what keeps us engaged. At the 2023 Cannes Film Festival, more than half of the winning commercials were comedies, highlighting humor’s universal appeal. This trend taps into our shared love for funny memes and playful brand messaging that makes brands feel more relatable. And, importantly, laughter is a great way for brands to talk about serious topics without feeling too heavy.

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Time Warp

Prepare for more retro vibes in 2025. The ‘Time Warp’ theme pulls heavily from retrofuturism, a style that mashes up visions of the future with nostalgic looks from past decades. This aesthetic blends analog and digital elements and is being boosted by the growing interest in space exploration—a sector predicted to hit US$1 trillion in revenue by 2040.

Image via Maria, courtesy of Adobe Stock (featured with permission)

Image via Ahmed Shaffik, courtesy of Adobe Stock (featured with permission)

The #retrofuturism hashtag is a popular one on TikTok, which shows just how well this style is catching on, especially with Gen Z, who are reimagining history they never got to experience firsthand.

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Immersive Appeal

With so much screen time in people’s lives, they’re now craving something more immersive. Enter the ‘Immersive Appeal’ trend—a multisensory escape from digital fatigue.

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Brands are exploring new ways to build experiences that engage all of our senses—not just with visuals, but also sound, touch, and even smell. From immersive art installations to experiential shopping, brands are using ‘world-building’ to draw audiences into fully realized environments. Immersive Appeal is all about taking us away from passive consumption and bringing us into interactive, profoundly felt experiences.

Image via ADDICTIVE STOCK, courtesy of Adobe Stock (featured with permission)

Image via Anastasiia, courtesy of Adobe Stock (featured with permission)

[via Adobe, images courtesy and featured with permission]