Lovart—An AI Design Generator Touting Agency-Level Work—Launches For Under $90
Image via Lovart
This could have been an email, you said? Lovart takes it up a notch with no traditional mood boards, meetings, nor mockup rounds. Fresh out of beta and officially launched globally on Wednesday, it is a “Design Agent” (said to be a world-first) pitched as a one-stop shop for visual branding—logos, packaging, UI flows, video content, the whole kit—for less than US$90 a month.
It also promises to do in minutes what would typically require a team of designers and a sizable agency budget.
Image via Lovart
Lovart was co-founded by CEO Melvin Chen and AI researcher Haofan Wang, and built around a custom reasoning engine known as MCoT, short for “Mind Chain of Thought.” The under-the-hood tech coordinates multiple AI agents to tackle a variety of creative tasks, like campaign planning and competitive analysis, inside a shared workspace called ChatCanvas.
Users feed the system a prompt, and out comes a batch of up to 40 assets—including posters, social kits, and product mockups—ready to edit or export.
Image via Lovart
During its beta phase, the San Francisco-based startup reportedly drew over 800,000 users across 70 countries.
No more invite codes. Lovart goes public today.
— LovartAI (@lovart_ai) July 23, 2025
Thanks to the 800,000 of you on our waitlist and our many beta friends who helped us prove Lovart's capabilities – but we wanted to make it better for you.
Design agent capabilities are just the beginning. True creativity… pic.twitter.com/CHTI74txPt
The platform’s arrival positions it in direct competition with established design tools like Adobe’s Creative Cloud, Figma, and Canva, platforms that have long dominated the creative workflow space.
Image via Lovart
While Lovart isn’t the first AI design platform, it’s distinguishing itself with its breadth and pacing. Beyond static images, the platform also supports audio, video, and 3D output, and even offers long-term memory, workflow suggestions, and intuitive editing tools like modular layouts and responsive canvases. Its UI borrows just enough from traditional creative software to feel familiar while aiming to streamline the busywork that slows down typical content production cycles.
Image via Lovart
Still, its emergence comes at a time when the creative industry is grappling with increasing skepticism toward AI-generated work. Designers and artists continue to voice concerns about quality, originality, and the potential erosion of creative labor.
Pricing-wise, Lovart ranges from a free version with limited credits to a US$90 Pro plan that lets users generate thousands of credits’ worth of content. On launch day, it topped Product Hunt’s trending charts, with some early users likening it to a cross between Midjourney and Figma that works faster.
this is the world's first design agent
— el.cine (@EHuanglu) July 23, 2025
I uploaded a photo of Gal Gadot, a Coach bag & dress, this new Lovart AI agent generated a complete 15s ad all by itself
storyboard, video, voice, music and even edit..
5 examples(logo, poster, 3D character design): pic.twitter.com/vzLs0pIqkd
[via Forbes and NBC4 Washington, images via Lovart]
