Real ‘Shoppable Girls’ Appear In Store Displays To Shed Light On Sex Trafficking
Image via Convenant House Toronto
On 20 February 2020, real girls stood in window displays as mannequins at Toronto’s Queen Street West to raise awareness on sex trafficking in Canada.
This installment was part of a Shoppable Girls campaign by Covenant House Toronto, and aimed to showcase warning signs of human trafficking by displaying young girls up for sale.
Models featured in the campaign were labeled as, “The Ellie,” “The Amara,” “The Samantha,” “The Maya,” and "The Michaela.”
The displays read, “To sex traffickers, girls are just products.” They detailed how innocent girls were “being lured” into the sex industry and forced against their will to sell their bodies for the financial benefit of traffickers. “It’s called sex trafficking, and it’s happening here at home.”
The website describes the characters as “products,” and when visitors click on them, they’ll be provided with handy information such as tips on identifying risky situations. It also includes survivor stories of real victims who had fallen prey to sex traffickers.
.@CovenantHouseTO is bringing awareness to one of Canada’s most lucrative crimes - sex trafficking, with the campaign Shoppable Girls. We’ll hear more about its concept & what warning signs to look out for coming up on @globalnewsto. pic.twitter.com/hd6zgCE3BO
— Miranda Anthistle (@Mirandanthistle) February 20, 2020
Our #ShoppableGirls campaign is now live! This campaign raises awareness with teen girls and their caregivers to help end the horrible crime of #sextrafficking. Learn more: https://t.co/QupTjzT1ab
— Covenant House TO (@CovenantHouseTO) February 18, 2020
[via NARCITY, cover image via Covenant House Toronto]
Also check out these recent news
