Corona Wishes To Bring Its ‘Vibe’ Back By Enlisting Snoop Dogg In New Campaign
Image via Tinseltown / Shutterstock.com
Beer beverage brand Corona Extra seems to have enlisted rapper Snoop Dogg for its latest campaign called La Vida Mas Fina, per Ad Age.
The phrase translates to “the finest life,” and is expected to arrive in May 2020 by way of advertising agency MullenLowe. The campaign aims to create an “ensemble of personalities that embody the Corona vibe.”
The brand purportedly took a hit after the emergence of the novel coronavirus, as many associated it to the company. Corona has since released a statement regarding the COVID-19 outbreak, brushing off reports about a supposed detrimental effect on its brand image as “misinformation.”
[via B&T, cover image via Tinseltown / Shutterstock.com]
Also check out these recent news
