Images via jgolby / Shutterstock.com and Manee_Meena / Shutterstock.com
In a time when it’s especially important to
keep your hands clean, it wouldn’t be best to reiterate KFC’s “finger lickin’ good” catchphrase. The fried chicken restaurant ended up
suspending a new campaign centered on the slogan in the UK, but years of it being broadcasted means it wouldn’t be forgotten anytime soon.
In South Africa, peri-peri-style chicken chain Nando’s dissed the tagline’s irrelevance in this unpredictable climate, launching a humorous social media post with the text, “Turns out finger licking isn’t good.”
“Rather reach for the soap,” the restaurant joked in smaller text.
KFC acknowledged the brutal burn, replying, “I see shots have been fired.” However, it was not going down without a fight, and hit back, “It turns out we’ve been showing you flames since 1987 [when Nando’s was founded], and it still doesn’t taste better.”
KFC debuted in South Africa in 1971, 16 years before the South African chicken restaurant opened. Nando’s serves Portuguese chicken dishes, but its choice of protein makes it a rival to the fast food giant.
According to the Centers for Disease Control and Prevention (CDC), the novel coronavirus is believed to normally spread from person-to-person via respiratory droplets when an infected individual coughs or sneezes, and this is precisely why KFC’s iconic phrase wouldn’t hold up in this sensitive landscape.
[via
Nando’s South Africa, cover image via
jgolby / Shutterstock.com and
Manee_Meena / Shutterstock.com]