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Video screenshot via Planters

Planters truly went nuts in its Superbowl campaign by deciding that its Mr. Peanut mascot had lived a life too long at 104 years old, and then killing him off and rebirthing the character in the form of a wide-eyed groundnut named Baby Nut.

After taking months off to get familiar with the world through his teeny new shell, and discovering memes along the way, the newborn Mr. Peanut has made his first appearance on food packaging to carry out the century-old legacy of his former self.

Planters has introduced Baby Nut as the face of canisters for Classic Peanuts. The limited-edition packaging itself is pretty bizarre—it shows Baby Nut carefully embracing a seed, like a baby holding a baby doll in wonder. “That’s one cute nut!” a line on the canister reads.

Baby Nut also has his own official merchandise store, as well as clinched a deal with toymaker Youtooz to turn him into a vinyl figure.



Even before leaving the crib, he might have achieved so much more than his past life had.

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Looks like Planters is finally getting around to@that rebranding campaign that they came up with back during the Super Bowl. It’s as if they were inspired by the popularities of Groot and Baby Yoda when making this move. Not sure if many people will pay it any mind but I think I prefer the original Mr. Peanut. Sometimes you don’t mess around with a classic....especially not even in terms of replacing them. Remember a decade ago when companies were starting to put the food at the forefront and drop@the cartoonish style of things? Well I guess the throwback vibe and the fact that the targeted generation is now starting families may be behind the move to alter mascots and do throwbacks and such. Just my observation if anything. Oh well, I will admit that I was tempted to buy a can of these but I somehow refrained myself. #planters #planterspeanuts #mr #mrpeanut #peanut #peanuts #baby #babypeanut #babymrpeanut #superbowl #superbowladd #alter #alteration #new #mascot #newmascot

A post shared by Redneck Snack And Food (@rednecksnackandfood) on Jun 13, 2020 at 11:20am PDT

Image via rednecksnackandfood

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It's me! But mini! Link in bio to pre-order your @youtooz Baby Nut Figurine this Father's Day!

A post shared by Baby Nut (@mrpeanutofficial) on Jun 17, 2020 at 10:34am PDT

Image via Planters



[via FoodSided, images via various sources]

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