Disney Moves Live-Action ‘Mulan’ To Homes Instead Of The Big Screen In September
Image via Disney
Disney gets down to business to defeat further disruptions from the COVID-19 pandemic with an unheard-of decision to send the live-action Mulan blockbuster to streaming, as opposed to the silver screen.
The company’s CEO Bob Chepak announced the news during the earnings call on Tuesday, confirming that the much-anticipated film will arrive on Disney+ as an on-demand choice at US$29.99 per rental come September.
Meanwhile, countries without access to the Disney streaming platform can expect a theatrical release.
The live-action Mulan was initially planned for a March 2020 opening, but it was postponed to 24 July and pushed again to 21 August after the coronavirus crisis swept in, before being withdrawn from Disney’s cinema release schedule indefinitely. However, as the pandemic persists, Disney has unprecedentedly canceled its big-screen plans for a 4 September debut through displays at home.
According to Vulture, Mulan is the first major movie to skip the theaters in North America and head directly to streaming. It wouldn’t be too much of a surprise for other distributors to follow suit in order to push through the pandemic.
However, Chapek emphasized that Mulan’s move to streaming won’t affect Disney’s business strategy, and stressed that this rollout will be a one-off as a solution to “recapture some of our original investment.”
[via Vulture, cover image via Disney]
Also check out these recent news
