H&M Brings Free Suit Rental Service To The US To Help Make That First Impression

By Alexa Heah, 17 May 2021

Image via H&M / PR Newswire

In April, H&M launched a new initiative in the UK, allowing customers to rent a suit at no cost for 24 hours. The fashion brand wanted to empower its customers “to make a powerful first impression” at their job interviews.

Now, the ONE/SECOND/SUIT service is coming to the US. Not only will this program help customers look good at their job interviews, but it also promotes a sustainable alternative and conscious decision to rent and not buy.

H&M posits that when we look good, we feel good. “Job interviews can be a nerve-wracking experience. But we believe nothing should hold you back. Least of all what you wear,” said Sara Spännar, Head of Marketing and Communications at H&M.

ONE/SECOND/SUIT launched in the US last week, and will run for a trial period of three months. To mark the program’s debut, H&M teamed up with director Mark Romanek for an evocative film that captures the emotions we all feel during a job interview.

Check out the touching video below.