Beyoncé’s Ivy Park & Adidas Dip Into Swimwear With Bold, Size-Inclusive Pieces
Image via Adidas
Beyoncé’s apparel label Ivy Park has once again joined hands with sportswear giant Adidas to launch swimwear, marking her first foray in the swim attire industry.
The boldy-colored FLEX PARK collection is “rooted in a mission that continues to push style, functionality, and inclusivity,” states Adidas in the collection’s press release. Its ethos is “defined by the pursuit of an unabashed representation of who you are.”
Swathed in an overarching orange tone reflective of the summer sun, the campaign features names such as fashion influencer Kristen Noel Crawley, creative and actor Quincy Brown, and body-positive influencer Tabria Majors.
Image via Adidas
“Fashion is one universal language—which is self-expression—and together as humans we all just want to be understood. It’s important for all of us to be seen and treated equally,” Quincy Brown told HYPEBEAST when asked about the importance of size-inclusivity in this campaign and collection.
All available in sizes XS to 4X, the release will include one- and two-piece bathing suits, beach coverups, and a men’s matching shirt-and-shorts set. Of course, there will also be accessories, such as unisex slides, a bucket hat, and a bag.
Prices range from US$45 to US$75 for clothing, and US$40 to US$120 for accessories. FLEX PARK is set for launch on July 22 on the Adidas website, and can be found in global retailers from July 23.
[via HYPEBEAST, images via Adidas]
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