adidas & Beyoncé Bring Streetwear To The Slopes With Alpine-Ready Fashion Line
Image via adidas
After teasing the latest Ivy Park collection, adidas and Beyoncé have unveiled the complete video for its new winter pieces.
Titled Icy Park, the third fashion collection from the duo is seen in a full-length clip that boasts a snowy, mountainous backdrop with streetwear aesthetics. Beyoncé serves looks in pieces from the selection in a white and brown color scheme. Hailey Bieber, Kaash Paige, and Akesha Murray also make an appearance in the video, all clad in new Icy outfits.
adidas has also unveiled a lookbook on its website, giving fans a look at the upcoming collection, which consists of functional yet stylish garments. Some of the pieces also boast the new Ivy Park monogram, while others carry the playful ski tag print.
Faux shearling and performance towel terry materials are incorporated in the clothing collection, adding texture while giving off a quintessentially cozy vibe.
The new release also arrives with five new styles, including updates to the Ivy Park Ultra Boost, Forum Lo, Forum Mid, and Super Sleek sneakers.
According to adidas, the line is a means to “challenge perceptions of traditional performance-focused design and encouraging the wearer to make their park a wonderland.”
Those interested in the pieces will have access to the full collection when it launches on 19 February at adidas.com/ivypark and unveils in-store availability from 20 February.
Image via adidas
Image via adidas
Image via adidas
[via Fashion United, cover image via adidas]
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