Vogue Scandinavia Debuts With Greta Thunberg In Upcycled Threads For First Issue
Images via Vogue Scandinavia
Greta Thunberg, the young activist who got the world and presidents talking about climate change for better or for worse, is the face of Vogue Scandinavia magazine’s inaugural issue. “Not only is she a singular Scandinavian figure and force of change, she also embodies the love of nature, pursuit of sustainability and unabashed fearlessness that is at the core of our vision,” editor-in-chief Martina Bonnier described in her first editor’s letter.
Thunberg was styled in an upcycled trench coat in the magical shoot, and photographed by artist and conservationist duo Alexandrov Klum in a woodland outside Stockholm with an Icelandic horse named Gandalf.
As one of the most resonant voices on environmental conservation, with three consecutive nominations for a Nobel Peace Prize under her belt, the 18-year-old utilized this new platform to disparage the fast-fashion industry—a market that shows little signs of stopping due to its ability to bend with fashion trends on the dot and at low prices, at the expense of the climate and human labor.
“If you are buying fast fashion then you are contributing to that industry and encouraging them to expand and encouraging them to continue their harmful process,” Thunberg shared. However, she acknowledged that “for some people, fashion is a big part of how they want to express themselves and their identity.”
Addressing her critics, Thunberg said she could understand their discomfort when looking at things from a “larger perspective”: “They are not evil, they just don’t know better. At least that’s what I am trying to think.”
Thunberg later shared the cover on her social media accounts and took the chance to denounce the trend of “greenwashing.”
“Many make it look as if the fashion industry is starting to take responsibility, spending fantasy amounts on campaigns portraying themselves as ‘sustainable,’ ‘ethical,’ ‘green,’ ‘climate neutral’…But let's be clear: This is almost never anything but pure greenwash.”
Her appearance as Vogue Scandinavia’s first cover star echoes the publication’s goal to be “the most sustainable magazine ever made” to give thanks to nature. And it’s not parading green efforts for the sake of it; to start off, the magazine will only ever be sold online, not at newsstands, and issued in limited prints.
“It was our first priority to ensure that in producing this magazine, we try to leave no footprint on this planet,” the company wrote. “While we appreciate that no print publication can ever be completely sustainable, we have taken every measure to ensure the materials we use and the carbon we offset leaves the lowest impact possible on our planet… Our deep love of nature and the environment will be represented in everything we do.”
[via CNN Style, images via Vogue Scandinavia]
Also check out these recent news
