Greta Thunberg Unveils Satirical Tourism Ad Teasing People’s Dreams Of Mars
Image via Fridays for Future USA
A new satirical video advertisement has been created by the Fridays for Future (FFF) campaign, an environment movement founded by Nobel Peace Prize nominee Greta Thunberg together with independent boutique agency FRED & FARID.
Titled 1%, the clip is a satirical tourism commercial for the Red Planet, and it pokes fun at the idea of having the “one percent” escape from a planet in dire straits to settle on Mars.
The clip was released in anticipation of NASA’s Perseverance Rover that is set to land on Mars.
The futuristic film features explorers in space suits and families looking out through the windows at the rocky landscape, and SUVs ripping over dunes.
“Mars, an untainted planet, a new world. We can begin again. Freedom to forever change the course of humanity,” the narrator reads. “Will you spend the rest of your years on Earth, or will you be a pioneer?”
The music then ends, and a space shuttle is seen lowering itself to the surface of Mars in a cloud of red dust. “And for the 99 percent who will stay on Earth, we’d better fix climate change,” a message at the end of the video reads.
The film is meant as a criticism against the huge financial outlay NASA put into its Perseverance rover that is set to land on Mars on 18 February.
According to a press release, NASA’s Perseverance Rover cost US$2.7 billion for development, launch, operations and analysis.
“We wanted to highlight pure nonsense,” a spokesperson for FFF said. “Government-funded space programs and the world’s ultra-wealthy one percent are laser focused on Mars (NASA’s Perseverance Rover alone cost $2.7 billion for development, launch, operations, and analysis) – and yet, most humans will never get a chance to visit or live on Mars.”
[via LBB Online, cover image via Fridays for Future USA]
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