Apple To Launch Dedicated Classical Music App To Make The Genre More Accessible
Image via mirtmirt / Shutterstock.com
On Monday, it was reported that Apple closed a deal with classical music streaming service Primephonic. The service will be integrated into Apple Music on September 7, as part of the expansion of the tech giant’s artistic offerings.
Apple Music is set to offer its subscribers a “significantly improved classical music experience” with this acquisition, the company writes in its news release. This will begin with the pre-existing Primephonic playlists and exclusive audio content.
Fans of the genre will also enjoy more features over the coming months. A “dedicated experience with the best features of Primephonic” is being planned, which will include improved browsing capabilities and detailed metadata displays, among others.
Thankfully, this signifies that the existing service won’t be reworked completely, and users can still enjoy what they have known and loved before the acquisition.
This partnership is “a tremendous development for the classical music industry,” states Thomas Steffens, Primephonic’s co-founder and CEO. “Artists love the Primephonic service and what we’ve done in classical, and now we have the ability to join with Apple to deliver the absolute best experience to millions of listeners.”
“We get to bring classical music to the mainstream and connect a new generation of musicians with the next generation of audience,” Steffens adds.
This sentiment is backed up by Gordon P. Getty, a major shareholder of Primephonic. The service “was founded to ensure that classical music will stay relevant for future generations,” he states, saying this move will “take classical to a worldwide audience.”
There are already plans in place for Apple to launch an external app for the classical music genre, Bloomberg details. However, the company hasn’t mentioned this yet, so it looks to be still in the making.
For now, existing Primephonic users will need to bear the September 7 transformation. But they’ll get six months of Apple Music for free, and the amazing experience that the company is promising will come along with it.
[via Gizmodo, image via mirtmirt / Shutterstock.com]
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