Justin Bieber left a lasting impression in his Calvin Klein campaign from 2015, and it appears that he’s once again an underwear model—this time for Kim Kardashian’s SKIMS shapewear label, and without his knowledge.
In what was meant to be a Balenciaga advertisement starring the Canadian pop superstar, the lower part of a billboard at Andaz Hotel in West Hollywood displayed the bottom half of a SKIMS model instead, giving Bieber a black leather bomber, underpants, and socks. You know, typical quarantine wear.
Justin Bieber for Skims Balenciaga is the happy accident you could only wish for on a Monday drive home. pic.twitter.com/NuYDdP9pf0
LA drivers caught sight of the delicious appearance as workers were in the midst of updating the billboard, People reports.
Sadly for those who wish to take a peek at the mixup in person, the scene now shows the full Balenciaga photo. He is currently depicted donning Balenciaga Runner Sneakers, the actual product he was meant to promote.