Iceland Is Upcycling Visitors’ Sweatpants Into Hiking Boots For New Adventures
Image via Inspired by Iceland
For much of the past year, your travels might have been limited to the sofa and bed. Lockdown sweatpants have predictably become a must-have during your stays, but with borders opening up, you’ll soon need different threads to weather upcoming adventures.
But don’t quit your favorite sweats just yet—Visit Iceland has a solution for you to keep using them, come rain or shine. The tourism board is upcycling the quarantine gear of a limited number of people into exclusive hiking boots, giving the staples a new lease of life to conquer new ground across its seven regions.
“All over the world, we have been under various lockdowns and restrictions for over a year; and let’s face it, we’re in a bit of a rut. In Iceland, we are lucky enough to have a wealth of adventure, from the bold waterfalls in the south, to the tranquil shores of the East and all the food, music and wellbeing culture across the country,” explains Sigríður Dögg Guðmundsdóttir, Head of Visit Iceland, in a press statement. “For those ready to travel again, we want to make sure you’re prepared to experience life to its fullest and take on whatever adventure you’ve been craving. And some lucky visitors will get to do it with their own unique Sweatpant Boots.”
The Sweatpant Boots—created with the help of sustainable boot brand Will’s Vegan and Ýr Þrastardóttir, designer and founder of Icelandic fashion label Another Creation—are constructed with climate-friendly vegan materials, with water-resistant uppers to draw visitors close to waterfalls that aren’t from their wallpapers.
Sweatpant cuffs ensure ankles are warm and cozy during expeditions in the north, while easy-of laces invite wearers to jump into geothermal lagoons spontaneously.
To upcycle their sweatpants into one-of-a-kind Sweatpant Boots, travelers will need to get out of them and book an appointment in July at the popup location at Rainbow Street in downtown Reykjavík. The offer is limited to the first people to do this, and they’ll need a valid plane ticket indicating their arrival in Iceland from June 24.
Any remaining fabric from the sweatpants will be transformed into a bag. Who knew these lazy bums had so much potential in them?
Image via Inspired by Iceland
[via Travel + Leisure and Forbes, video and images via Inspired by Iceland]
Also check out these recent news
